If you are a crypto enthusiast, you would definitely be familiar with the term ICO. ICO( Initial Coin Offering) is one of the most popular fundraising mechanisms for businesses, mainly startups related to cryptocurrency or blockchain. 2017 was a booming year for ICOs. Almost 900+ ICOs were launched in that year, and they raised a capital of over $5 billion. Ever since then, the adoption of ICOS and the popularity for them have been expanding tremendously.
However, among these 900, only less than 50% of ICOs were actually successful. The core reason for this is lack of proper planning and a solid marketing strategy. You might have a great product, but if you do not promote it strongly, it might not reach the audience in the right way, and chances are more likely that your ICO will not perform. Therefore marketing is the key that will decide the success or failure of your ICO. And with the growing demand and popularity, the clever choice would be to hire a well experienced ICO marketing agency to avail credible marketing solutions. Here are the key marketing strategies you need to look for,
- Website development
- Content Marketing
- Social Media Marketing
- Video Marketing
- Influencer Marketing
- Email Marketing
- PR campaigns and media exposure
- Bounty programs
- Paid advertisements
- Community building
These are the top marketing platforms through which you can promote your ICO effectively. Conduct extensive research, deeply analyze and choose the best agency to gain the most sound marketing strategies that will help you get ahead of the competition.
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